Most SMBs considering a CDP don't have a data problem that AI can solve. They have a data foundation problem. Here's what AI actually changes, and where to start.
Cleaning your data is only half the story. The other half is what you do with it once it's clean. Who has access to it, and do you have the right to use it the way you want?
AI made your bad data problem a lot more expensive. Data literacy is no longer something you can hand off to IT. It's a marketing skill and a leadership skill.
2 days ago
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