<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Kamben Signal]]></title><description><![CDATA[Kamben Signal]]></description><link>https://www.kambensignal.no/blog</link><generator>RSS for Node</generator><lastBuildDate>Wed, 21 Oct 2026 20:32:14 GMT</lastBuildDate><atom:link href="https://www.kambensignal.no/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[AI-powered CDPs: hype, reality, and where Scandinavian SMBs should start]]></title><description><![CDATA[Most SMBs considering a CDP don't have a data problem that AI can solve. They have a data foundation problem. Here's what AI actually changes, and where to start.]]></description><link>https://www.kambensignal.no/en/post/ai-powered-cdps-hype-reality</link><guid isPermaLink="false">c0c60e74-9784-4a0a-9025-a0f82c6662d7</guid><pubDate>Mon, 19 Oct 2026 14:24:17 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/62464e_b33a9fdb5ba64887b14d38785e579afe~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Tobias Helgesen</dc:creator></item><item><title><![CDATA[AI-drevne CDP-er: hype, virkelighet og hvor skandinaviske SMB-er bør starte]]></title><description><![CDATA[De fleste små og mellomstore bedrifter som vurderer en CDP, har ikke et dataproblem AI kan løse. De har et problem med datagrunnlaget. Her er hva AI faktisk endrer, og hvor du bør starte.]]></description><link>https://www.kambensignal.no/post/ai-drevne-cdp-er-hype-virkelighet</link><guid isPermaLink="false">504bd88d-b130-4d0e-bd21-db8d27cad6ad</guid><pubDate>Mon, 19 Oct 2026 14:24:17 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/62464e_b33a9fdb5ba64887b14d38785e579afe~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Tobias Helgesen</dc:creator></item><item><title><![CDATA[Great Sales Month, Worst Business Decision?]]></title><description><![CDATA[A composite example of reading the signals your data is actually sending: when a furniture e-commerce company's biggest sale masked a dangerous trend in customer quality.]]></description><link>https://www.kambensignal.no/en/post/great-sales-month-worst-business-decision</link><guid isPermaLink="false">3e8e1dfa-138c-4ddf-8ab2-77d457432989</guid><pubDate>Mon, 19 Oct 2026 14:24:16 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/62464e_290be76a5f5c4426950a49f32778e981~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Tobias Helgesen</dc:creator></item><item><title><![CDATA[Beste salgsmåned, verste forretningsbeslutning?]]></title><description><![CDATA[Et sammensatt eksempel på å lese signalene dataene faktisk sender: da en nettbutikk for interiør fikk sitt største salg, skjulte rekordtallene en farlig trend i kundekvaliteten.]]></description><link>https://www.kambensignal.no/post/beste-salgsmaned-verste-forretningsbeslutning</link><guid isPermaLink="false">46749b54-6594-462a-a489-323bf719f3b6</guid><pubDate>Mon, 19 Oct 2026 14:24:15 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/62464e_290be76a5f5c4426950a49f32778e981~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Tobias Helgesen</dc:creator></item><item><title><![CDATA[When High Traffic Hides Low Trust]]></title><description><![CDATA[Three teams. Three definitions of conversion. One company that couldn't explain why growth had stopped. A composite example of how a customer journey audit finds the friction.]]></description><link>https://www.kambensignal.no/en/post/when-high-traffic-hides-low-trust</link><guid isPermaLink="false">34aea024-c6f3-4c0e-9380-c8d934ee9bbd</guid><pubDate>Mon, 19 Oct 2026 14:24:15 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/62464e_670394a03f014386b02901d0b01e69ac~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Tobias Helgesen</dc:creator></item><item><title><![CDATA[Når høy trafikk skjuler lav tillit]]></title><description><![CDATA[Tre team. Tre definisjoner av konvertering. Et selskap som ikke skjønte hvorfor veksten stoppet. Et sammensatt eksempel på hvordan en kundereiseaudit finner friksjonen.]]></description><link>https://www.kambensignal.no/post/nar-hoy-trafikk-skjuler-lav-tillit</link><guid isPermaLink="false">667217be-1ff4-4666-b2bb-17327a4a84eb</guid><pubDate>Mon, 19 Oct 2026 14:24:14 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/62464e_670394a03f014386b02901d0b01e69ac~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Tobias Helgesen</dc:creator></item><item><title><![CDATA[Customers Know When Their Data Is Not Respected]]></title><description><![CDATA[Cleaning your data is only half the story. The other half is what you do with it once it's clean. Who has access to it, and do you have the right to use it the way you want?]]></description><link>https://www.kambensignal.no/en/post/customers-know-when-their-data-is-not-respected</link><guid isPermaLink="false">3f4bbae7-b2ef-4b8c-9e3d-62dc3032c5fb</guid><pubDate>Mon, 19 Oct 2026 14:24:13 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/62464e_1b029fb1823e4f22a4b20bcf66311e3e~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Tobias Helgesen</dc:creator></item><item><title><![CDATA[Kundene vet når dataene deres ikke blir respektert]]></title><description><![CDATA[Å vaske dataene dine er bare halve historien. Den andre halvparten er hva du gjør med dem når de er rene. Hvem har tilgang, og har du rett til å bruke dem slik du ønsker?]]></description><link>https://www.kambensignal.no/post/kundene-vet-nar-dataene-deres-ikke-blir-respektert</link><guid isPermaLink="false">9ef71b04-e41d-481c-9ca7-35ec1399d49b</guid><pubDate>Mon, 19 Oct 2026 14:24:13 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/62464e_1b029fb1823e4f22a4b20bcf66311e3e~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Tobias Helgesen</dc:creator></item><item><title><![CDATA[The Best Creative in the World Can't Fix Bad Data]]></title><description><![CDATA[AI made your bad data problem a lot more expensive. Data literacy is no longer something you can hand off to IT. It's a marketing skill and a leadership skill.]]></description><link>https://www.kambensignal.no/en/post/the-best-creative-in-the-world-cant-fix-bad-data</link><guid isPermaLink="false">03045b58-e6aa-43fb-8efb-4c0ab4276f71</guid><pubDate>Mon, 19 Oct 2026 14:24:12 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/62464e_9d3706e5c65647cdaa99df79c3919cc6~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Tobias Helgesen</dc:creator></item><item><title><![CDATA[Verdens beste kreativitet kan ikke fikse dårlige data]]></title><description><![CDATA[AI har nettopp gjort problemet med dårlige data mye dyrere. Datakyndighet er ikke lenger noe du kan overlate til IT. Det er en markedsføringskompetanse og en lederegenskap.]]></description><link>https://www.kambensignal.no/post/verdens-beste-kreativitet-kan-ikke-fikse-darlige-data</link><guid isPermaLink="false">2b9e73eb-56ce-4a49-b56c-ae396e7fdda8</guid><pubDate>Mon, 19 Oct 2026 14:24:11 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/62464e_9d3706e5c65647cdaa99df79c3919cc6~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Tobias Helgesen</dc:creator></item></channel></rss>